OUR STORY
THE NEED
We have partnered with Living Best to ensure our solutions fulfill the needs of the longevity society
41%
of seniors in Japan
Among those aged 65-74
-
39% engage in regular physical exercise (2+ x per week, for 30+minutes)
Among those age 75+
-
41% engage in regular physical exercise
5.93 million
one-person elderly households
(private households with household members age 65 years old and over) or 11.1% of total private households
77%
Use the Internet
Among those aged 60-69
-
57% of those aged 65+ access the Internet at least 1x per day
-
76% at least 1x per week
Among those age 70-79
-
51% use the internet
LONGEVITY NEEDS
We are evolving from an ageing society into a longevity society
• Anti-ageing and health prevention but also happiness and personal relationships are keys for longer and healthier living
• With longevity comes an increase in the number of years spent in ill health. It is estimated that by 2060, 48 million people (accounting for 47% of all deaths globally) will die having experienced pain during their final stage of life, with an important switch towards non-communicable illnesses like dementia
SOCIAL NEEDS
The social value of our lives is being constantly reshaped by media
The social value of our lives is defined by hashtags, likes, strenuous comparison with the lives of the others, desire to be seen- be liked - be considered, continuous social anxiety about the visibility of our story
• There is a more and more emergent need for the best social representation of our identities in a holistic way, where all our overflowing memories and digital contents are organized and harmonized as we desire
• There is a strong, unconscious and underserved demand to restructure our memories inside the social platforms in order to reestablish our ownership on them
• We want to be the directors of the movie of our life, we want to be in charge of the ultimate meaning of our stories as social beings, we want to be able to control our memories, enjoy them, share them, leave them to posterity